Social Media Workshop
All workshops can be customized for your needs.
Social Media … An introduction
This workshop is designed to give real estate professionals an overview of what they will need to know to participate responsibly in a Web 2.0 Connected environment.
Technology has transformed the real estate process. Today, new and experienced agents find that they need to understand the dynamics of the online community or become irrelevant to the home buying or selling process. Life on the Internet moves rapidly and standing still is not an option for those that plan on remaining in the business.
FaceBook & FaceBook Business – Community page
Hands-on training on building your profile, your business page and understanding the dynamics of one the the largest social networking sites. Learn how to promote yourself and your product through social networking while avoiding the pitfalls and liability.
Linkedin
LinkedIn has been around since May 5 2003 yet many agents just put up a bare minimum profile and forget about the site. Learn how to work Linkedin groups and set up a dynamic profile.
Twitter
Hands-on training on building your profile, connecting with people and promoting your brand through a very popular micro blogging site. Learn how to avoid being put on the dreaded spammers list or get blocked by those you follow. Learn how to connect with your local consumers and how to develop relationships without hard core selling. We cover the use of applications like TweetDeck and Hootesuite which make tweeting easier and allows for auto posting to other sites
Flickr
Learn the ins and outs of this online photo sharing & community group site. This is the most often ignored site yet the ROI of “working” Flickr groups can be incredible.
Posterous
Learn all about this free on line Blog/Photo or Vlog site. This is a great tool and It’s simple to use and allows you to auto post to a ton of sites including your blog, Facebook, Flickr, Twitter, and YouTube pages.
FourSquare and Gowalla
These are the two most popular Geo tagging sites and using them is a great way to become a community expert. Local businesses love it and while they have been around awhile REALTORS are just starting to embrace it.
YouTube
Set up your own free You Tube Channel and learn how to use YouTube & get your videos found on line.
Blogging an introduction
The heart and soul of your social networking. Everything you do online should direct back to your Blog or website. Avoid the online traps- learn about plagiarism, copyright infringement, creative commons and on line ethics. No idea what to blog about? We’ll give you some great Blog Food ideas to get you on the right track.
Blogging Workshop- Build your own Blog
This is a 3- 4 hour hands on workshop designed for those that want to create their own free wordpress blog site. We cover the anatomy of a blog, how to post, how to create pages, links, understanding meta tags, title tag and the importance of key words. Students will leave the workshop with their own Blog live on the net. This requires pre-workshop home work.
Online Recruiting tips
This is designed for managers/brokers trying to understand on line dynamics and how to recruit online. Using sites like Twitter-Facebook & LinkedIn , which are rich in recruiting opportunities to your advantage. Become the person that agents turn to all the while building your brand recognition.
